Health for All, Data in Your Hands
At Helfie AI, we’re on a mission that’s bold and non-negotiable: health for everyone, and control over your own data. We’re not here to play small or bend to the expectations of traditional systems.
We have two clear goals, and everything we do comes back to them.
1. Preventative Health for All 8 Billion+ of Us
Every single person on this planet deserves access to preventative health, and we’re engineering to make this a reality. Helfie AI was built to give everyone- whether you’re the 1 percent or live in a village without a hospital - access to health checks and real-time health insights from the best medical knowledge available.
Universal access to preventative health has the power to profoundly change the course of human health.
We’re breaking down the barriers that keep billions from participating in preventative healthcare and benefiting from the immense value of early detection.
2. Your Data, Your Rules
Here’s the truth: your health data should belong to you. Helfie AI is built on the principle that your data stays in your hands and is used solely for one purpose: to improve your health.
We’re here to empower you with the insights and tools you need, while ensuring your data is always secure, private, and used only in ways that serve your health. We’re committed to using human health data for one thing: advancing the health of everyone. And while this sounds like a simple ideal, in practice, it’s impossible in today’s version of the internet, where your data is simply someone else’s commodity.
So, we’ve elected to take on the challenge of re-writing the internet—we’re building that foundation with the Decentralised Human Architecture Protocol (DHAP).
Governing Principles:
What Really Matters
At Helfie AI, everything we do is wired into one outcome: better health - longer, healthier life.
The root cause of today’s healthcare challenges - declining access and decreasing life expectancy - comes from a system whose architecture isn’t built around health outcomes. The economic and data frameworks aren’t aligned with better health, and that needs to change.
If any industry demands a model focused on human well-being, it’s healthcare. That’s why we’re building a new operating model designed to put health first and health outcomes at operational core.
A New Relationship with Customers:
Value First, Always
At Helfie AI, we believe in redefining how businesses interact with their customers. Too many digital businesses today operate on what we call "extraction" principles - locking customers into subscription models, charging them regardless of use, and making it difficult to opt out. It's just the way of today's internet. These businesses prioritise maximising revenue over delivering real value.
Helfie AI takes the opposite approach.
We’ve built our business model for a new economy, one where value is at the heart of the relationship. We believe you should pay only for what you use - nothing more, nothing less. If you don’t use our services, you shouldn’t be charged. This simple idea reflects our commitment to fairness and transparency. Why should you be billed for a service you didn’t use, or lose money on a gift card that expires before you can spend it?
Our model isn’t just about health; it’s about trust. We’re here to serve you, not extract from you. And it’s this fundamental shift that enables us to focus on what matters most: delivering preventative health for everyone on the planet.
In this new economy, customers are truly in control. We’ve built the foundation to serve 8 billion people with that principle at the core.
Making Health Data Active:
An AI for Every Body, Ethical AI
At Helfie AI, it’s not enough to simply give you control over your health data - we’re committed to making that data work for you. Health data in isolation doesn’t improve health outcomes. That’s where your personal AI steps in. Each person deserves an AI that not only safeguards their data but actively engages with it to improve their health. Your AI works tirelessly on your behalf, analyzing your data and ensuring it’s put to use in ways that benefit you directly.
We know it’s unreasonable to expect everyone to understand the intricacies of their own health data or to act on it independently. That’s why your AI is your trusted partner, acting in your best interests while you remain in control. Your AI engages with others around your data on your behalf, ensuring you receive the best possible outcomes, without the burden of managing it yourself and trying to put it to use.
When we say Helfie AI provides an AI for every body, we mean exactly that. You have a personal AI that works continuously to optimize your health, making sure your data is not just stored but actively contributing to your well-being.
In today’s business world, companies often talk about "who owns the customer." At Helfie AI, that’s not in our thinking. No one owns you. You own you. Just as you control your data, you are in control of your own self. We apply the same principle to people as we do to data—each person is their own individual, with autonomy over their decisions and health.
This marks a subtle but profound shift in how relationships between people and businesses are structured. AI and people must form relationships that transcend the old models of commerce—ones that respect individuality and personal sovereignty in every interaction.
A Sustainable Business Model:
For-Profit, For Health
At Helfie AI, we are proudly a for-profit business, but one that operates with a mission usually associated with non-profits: delivering health to all.
We believe in self-sustainability, independence, and a model that allows us to serve the entire world without depending on handouts, advertisers, or sponsors. Our goal is to ensure that our services are not at the mercy of anyone looking to exploit your health data for financial gain.
We’ve designed a business model that ensures Helfie AI can offer health services at the lowest possible cost while still maintaining the financial health required to keep growing and innovating. This isn’t just about sustainability for us - it’s about integrity. You will never be targeted by advertisers through Helfie, nor will your data ever be sold to sponsors or third parties looking to profit from your personal information.
You pay for Helfie’s services in simple, affordable packs: $1.50, $2.50, and $5. This allows us to deliver AI-driven preventative health at scale to anyone who needs it. Our model is counterintuitive to traditional profit-driven businesses: the more accessible we make our AI to the world, the more people benefit—and so do we.
We’ve built Helfie AI to thrive by making preventative health available to all, without compromising on our promise of fairness, transparency, and value. The lower we can bring the cost of our AI, the better people do, and the better we do as a business. We are committed to finding a balance where providing affordable, preventative healthcare aligns with profitability in a way that sustains us while helping humanity thrive.
Helfie AI is a for-profit business that put people first, without compromising on ethics or values. It’s a new way of thinking, designed for the world we want to create.
An AI-Powered Health Future requires public infrastructure
At Helfie AI, we see that today’s healthcare infrastructure isn’t ready for an AI-powered world. While AI promises tremendous advancements, it won’t solve the problems of a system that’s already struggling. In fact, without the right framework, AI risks accelerating the decline of human health outcomes. Current systems prioritize profits over people, as seen in the growing dominance of healthcare as one of the most lucrative industries—surpassing even oil—while life expectancy declines and access to care diminishes.
Our ethical standard is to do better, and to contribute to public infrastructure, like we have done with DHAP9.
We aim to provide public infrastructure that prepares you - and the healthcare systems around you - for an AI-powered future that benefits everyone. We believe AI should be a tool for exponetial health innovation, not a race to the bottom.
Our vision is to unlock the true potential of AI, to support longer, healthier lives for all, and to reimagine healthcare as a system centered on human well-being at a protocol level.
By laying the groundwork for this new infrastructure, we’re ensuring that AI in healthcare serves its highest purpose: to improve life expectancy, health access, and outcomes for humanity, not just to create another profit engine.
Ethical Standards We Live By
Here’s what you can expect from Helfie AI:
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Your Data is Yours: We don’t sell, share, or use your data for anything beyond helping you improve your health.
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Transparency in Every Action: We are always clear about how your data is used, and you’re always in control of what you share.
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Focus on Human Outcomes: Every decision we make is centered around advancing human health.
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Health Above All: Our mission is and will always be to improve lives through access and participation in health.
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Accountability: We uphold the highest standards of responsibility in handling health data and providing accurate insights.
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Building for the Future: We are actively creating the infrastructure that addresses the root causes of the current healthcare system’s limitations.
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Aligned with Health Standards: Every part of our model is designed to promote better health outcomes.
Because a 21st-century health system demands a 21st-century business model.
That’s Helfie AI, built upon new thinking, ideas and a new architecture.