Helfie has appointed John Rego as Chief Financial Officer, bringing more than 25 years of senior leadership experience across high-growth technology and communications companies to the role.
Rego joins Helfie from Wide Open West (WOW), a US broadband provider (NYSE: WOW), where he served as CFO from 2020 until the company’s sale in 2026. Prior to WOW, he served as CFO of Telaria Inc. (NASDAQ: TLRA), an advertising technology company, and as CFO of Virgin Galactic and Vonage Holdings, Inc. (NYSE: VG). Across his career, he has operated in businesses with global reach, raised over $10 billion in capital, and closed more than two dozen M&A transactions.
A CFO who’s built companies from the ground up.
“John’s track record speaks for itself,” said Helfie CEO George Tomeski. “He has taken companies from startup to IPO, navigated major M&A transactions, built finance functions from the ground up, and operated at the highest levels of public market scrutiny. As Helfie enters its next phase of growth, John’s experience and discipline in the CFO seat gives us enormous confidence.”
“I am delighted to join Helfie AI at such an exciting phase of growth,” Rego said. “Helfie AI is one of those rare businesses where the mission and the market opportunity are genuinely aligned. I am looking forward to leading the company in its mission to build a science-backed, AI-powered personalised preventative healthcare platform accessible to everyone in the world.”
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